So, why orange as the color for the new Katalyst branding?
The easiest thing to say is because it is my favourite color. But I will be honest and say I did research it and found it to be both good and bad. Being an eternal optimist, you can see which side of the argument I embraced.
Orange is the color of adventure and social communication
The color orange radiates warmth and happiness, combining the physical energy and stimulation of red with the cheerfulness of yellow.
Orange relates to ‘gut reaction’ or our gut instincts, as opposed to the physical reaction of red or the mental reaction of yellow.
Orange offers emotional strength in difficult times. It helps us to bounce back from disappointments and despair, assisting in recovery from grief.
The color psychology of orange is optimistic and uplifting, rejuvenating our spirit. In fact orange is so optimistic and uplifting that we should all find ways to use it in our everyday life, even if it is just an orange colored pen that we use.
Orange brings spontaneity and a positive outlook on life and is a great color to use during tough economic times, keeping us motivated and helping us to look on the bright side of life.
With its enthusiasm for life, the color orange relates to adventure and risk-taking, inspiring physical confidence, competition and independence. Those inspired by orange are always on the go!
The color orange relates to social communication, stimulating two way conversations. A warm and inviting color, it is both physically and mentally stimulating, so it gets people thinking and talking!
Orange aids in the assimilation of new ideas and frees the spirit of its limitations, giving us the freedom to be ourselves. At the same time it encourages self-respect and respect of others.
Need I say more?